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MILANO DESIGN WEEK 2013 Follow Up
Devon&Devon wound up the Milan Design Week with great
satisfaction for the quality and number of visitors from all over the
world who crowded the Via Tortona store, as well as the considerable
attention attracted by the new collection and its unmistakable
contemporary classic total look. For the 2013 edition of the Milan
Design Week, the Florentine brand was present in three different
contexts, with the same number of different “inspirations”, at the Fuori
Salone events (Tortona Zone), at the Official Show and at the State
University of Milan.
The most important moments of the event, reflected in the most significant images, are outlined below.
FUORI SALONE Via Tortona 34
In the elegant spaces of the former mechanical workshop of Via Tortona,
the permanent site of the Devon&Devon store, the black and white
theme – as in a film of yesteryear - dominated the 2013 setting, as
reflected in some of the “items” presented: the white version of the
President tub, the Bentley vanity unit in black&white and, from the
Home Boutique collection, the elegant Dancer glass cabinet and the
Teatime wood and glass table.
INTERNATIONAL FURNITURE EXPO
“PROJECT: OFFICE TO LIVE” by JEAN NOUVEL
For the “Project: office to live”, the French architect Jean Nouvel has
chosen the Diva tub and the Etoile bathroom furnishings collection to
bring to life, with unequalled elegance, his personal interpretation of
Classic Office. Valorised by Artemide lighting and Kartell historic home
furnishings, the Devon& Devon collections succeeded perfectly in
interpreting Nouvel’s design concept.
STATE UNIVERSITY OF MILAN
LEVI’S INSTALLATION by MARTIN GUIXÉ
For What’s your interpretation – the name of the installation with which
Levi’s® 501® celebrates its 140 years of business at the Expo-Event
Hybrid Architecture and Design – the Spanish designer Marti Guixé has
selected one of Devon&Devon’s cult items, a total white version of
the Admiral tub, as leading player of the photographic set inside which
visitors expressed their personal interpretation of the original Levi's
501®, each becoming a source of inspiration with its own personal style.
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